Everyone loves a good underdog story when the little guy goes up against the giant and wins. However, in the case of GameStop stock and individual investors vs. short selling hedge fund portfolios, who is David and who is Goliath?

If you haven’t heard the story about GameStop stock this week, this video from C|NET will quickly bring you up to speed. To summarize…

A few institutional investors and hedge fund managers placed bets on GameStop to lose value and began short selling the stock, making smaller GameStop investors angry. …


Analysts and marketers share a common bond over data– leveraging good data to make informed decisions drives both professional groups. The Metric Centric team benefits from expert insight on both sides that we draw on continuing to refine and improve our analysis and findings. When insights arise that standout across our teams, we take note. Here are three lessons we’re calling out for 2019 that could make a difference in your business.

Lesson #1: Businesses misunderstand VOC Data

Voice of the customer (VOC) is a term used in business and information technology to describe the in-depth process of capturing customer’s…


Engaging B2B customers effectively is a complex process. From addressing users differently based on their roles to maintaining proper knowledge of each account user to ensure communications are relevant and effective.

Without the right data infrastructure, it’s difficult to assign one user to a specific account or to determine which user in an account is the most active. Marketers and sales teams need to aggregate user behavior at the account-level in order to run effective campaigns.

When it comes to Account Based Marketing (ABM), the core strategy for marketing teams should revolve around advocacy. …


Perception matters. Even for the U.S. government and its 445 federal agencies. When you peel back the perception of government organizations as being large, unresponsive, and disconnected there are real teams of people who endeavor to fulfill their mission and serve the American people.

The disconnect between agencies and the citizens they serve has a lot to do with how agencies listen. If agencies rely only on individuals or organizations who actively provide feedback, they are missing the voice of many who appear to stay silent. …


Prove your value. Agencies have different ways of stating this idea to their clients and staff. Everyday this idea is top-of-mind for agency leaders. Whether you are a creative agency, public relations, or public affairs shop you need to demonstrate to your current and prospective clients that you can have a meaningful impact on their business goals.

Exceptional customer service. Extraordinary ideas. Flawless execution. These are all essential elements to your agency’s success. But how do you prove your worth? How do you ensure your counsel and campaigns are anchored in the best knowledge possible?

It’s all in how you…

George Assimakopoulos

I’m proud to be digital media business leader, an entrepreneur, a teacher, a lecturer, a coach, a dog-lover and most importantly a father and a husband.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store